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01.12.2010

‘Duel’ at eye level

JURA campaign with Roger Federer 2010.
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01.12.2010

JURA's success

Working with the best tennis player of all time, JURA now wants to be number 1.
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10.12.2010

ENA 9 One Touch

JURA ENA 9 One Touch wins the iF Design Award 2011.
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29.10.2010

ROGER FEDERER WALK OF FAME

The world's first ROGER FEDERER WALK OF FAME is now open.
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‘Duel’ at eye level

On 2 August, Lobster Studios in Schlieren near Zurich was the venue for the third photo shoot for JURA’s international image campaign featuring Roger Federer.

If the first two campaigns could be summarized under the titles ‘Fashion’ and ‘Beauty’, the focus of the third was firmly on ‘Character’. Created by Publicis, one of Switzerland’s bestknown advertising agencies, the campaign is entitled ‘Duel’. The idea behind it was to portray Roger Federer in reflective mood, weighing up his role and that of his bean-to-cup machine in an eye-to-eye confrontation. The result was a brilliant series of pictures with a freshness and authenticity that will surprise and intrigue viewers.

To capture these intriguing shots of Roger Federer, we managed to secure the services of Marco Grob, currently one of the world’s most sought-after photographers. The bean-to-cup automatics were captured by Jonas Spengler, who has been taking product shots for JURA for many years. The new JURA campaign debuted in the ‘New York Times’ at the start of October and has appeared in the Swiss, German and Austrian press since the end of October. Selected motifs from the campaign will also appear in many other different markets.

» Campaign 2010